The concern for this is that we detail the site to the consumers need, which is good, but we might forget or lose what the company's views and ideas are. For example Aol is afraid that allowing outside sources write articles that it might lose real news and will only be showing news that people consider interesting. Now I agree that this is a concern but its easily avoidable by putting content that actually matters on the pages as well. Its is the company that controls what goes not the people. Yes they might influence what a company does but they never run it, and sometimes a company has moral obligation that is higher then profits.
Monday, April 5, 2010
Controlling Your Content
Everyday businesses are trying to get people to buy their stuff, read their content and be a loyal customer of theirs. In the internet portion of theirs business now they can have more control. With tools like click counts and conversion funnel analysis we can now see how people use sites and what they are doing on the site in order to make their view of the site better.
Subscribe to:
Post Comments (Atom)
I think AOL has a real concern, however, the news that people consider interesting about a company is really the only news that matters. As they say, perception is reality especially online.
ReplyDelete